Mass Audience:
McLuhan:後照鏡
Elongated and f r a g me nte d
Higher division of labor
Constructed aesthetic vs. Immediate aesthetic
Mediated quasi-interaction: to potential indefinite number of participants
Social distance and actual distance
「Audiences want to fuse identities with that of the star.」--
星味來自於遙遠的距離
Privatization of reception (因為媒介價格下降與體積縮小)
反例:拜拜時看小虎隊主演的逍遙遊; 非洲—小孩子露天看成龍電影 (鄉下地方或經濟落後國家)
Mundane, but still ritualistic.—what’s your ritual?
Ceremony (我自己小時候看電視的經驗)
「The greater the ceremonial quality, the greater the attention given.」
Audience “move in and out”.---與收視率起伏的關係
Diffused Audience:
Audience all the time!
Media-drenched lifestyle and society
Media is always in the Background, offering a sense of companionship.
Regular schedule—因著媒體形塑生活
“The domestic and the televisual revolve around each other”—兩者互相影響
“Widening realms of human identity become object to the spectators’ gaze” by Kershaw
We the performer(互惠原則), And we are unaware of it
Modern society only—mass media as source 我們從中獲得靈感
World as spectacle and individuals as narcissistic
Not event anymore
Eliminated distance
Postmodernism: no boundary
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