太多好文章，先摘再說！

Crisis Blogging: Risks, rewards and the rapidly changing world of best practices
送給吳清和先生和中時電子報....
New Rules of crisis work in the age of blogs and search engines:
1) The blogosphere enlarges the terrain of crisis communications by adding speed, complexity and size.
Lesson: Don’t underestimate the ability of the least traditionally influential reporter, blogger or even “citizen journalist to turn your world upside down. Expect it, plan for it, plan your response.

2) The blogosphere’s record is permanent, its half-life is far longer, and big mistakes are punished more quickly and ruthlessly.
Lesson: The Internet has made a permanent record of all media since the mid-90s. The Blogosphere now makes a permanent and highly searchable vehicle for all commentary since roughly 2003. Research it, respond to it, and take proactive charge of your reputation. Don’t let others write the history books without sizeable input from those who lived it.

3) Knowledge of the tools is as important as knowledge of the players.
Lesson: Knowledge of the tools of blogging is utterly necessary to understand and inform your strategy for what the blogosphere represents. Create your own personal blog for practice, then learn all you can about what tools are most relevant to your company, your position, your field.

4) Pick your battles – and don’t bring a knife to a gunfight.
Lesson: Know when you’re in a crisis and respond accordingly. Don’t abuse the tools of the blogosphere or you can find yourself in a crisis defending your crisis management.